The Gwen · Mid Rise Flare · $79
Find Your Fit. 30-Day Easy Returns.
No back gap… 3 inseam options so they fit YOU.
- Rise
- 9 1/2" in size 5 and 11 1/2" in size 14W
- Fit
- True to size
- Inseams
- Short 30", Regular 33", Long 36"
Model5'2", 120 lbs
26.5" waist
Size 1
Short 30"
See the Gwen on real women
Find someone your height. Tap a video for sound.
Choose your Gwen size
Pick your length and size below. Not sure of your size? We'll match you in 20 seconds.
Heights are a typical guide. Your own inseam matters most, so go by it if your legs run longer or shorter: measure from your crotch to your ankle bone. Laura is 5'2" with a 27.5" inseam and wears the Short 29". How to measure
True to size. Most women wear their usual department store size.
Two quick questions and we'll pick your length and size. You can still change either one.
Crossed out means sold out in that length. Tap it to get an alert when it is back.
Between sizes? Size down for a more fitted, still comfortable look. Curvy sizes 14W to 24W can size down too; they will be a bit more fitted.
Rise is 9 1/2" in size 5 and 11 1/2" in size 14W.
How to measure your inseam
One minute and a tape measure. This number matters more than your height.
- Stand straight, barefoot, feet slightly apart.
- Hold the tape at your crotch and run it down the inside of your leg.
- Stop at your ankle bone. That number is your inseam.
- Lay them flat and smooth out the legs.
- Measure from the crotch seam down the inside leg.
- Stop at the hem.
Laura is 5'2" with a 27.5" inseam and wears the Short 29". Many women like a little extra length, especially with shoes.
Want every measurement? Use our full Find My Size tool.
Full product details: rise, fabric and care
Most jeans either feel too tight through the waist or lose their shape by midday.
Gwen fixes the balance.
This is a mid-rise flare designed to sit comfortably without digging, smooth through the midsection, and create shape through the leg. Fitted through the thighs and gradually flaring from the knee down, it gives you that lengthening, balanced look without feeling restrictive.
Available in dark wash and black.
Feels like: Structured stretch denim with flexible, supportive hold.
Looks like: A clean, elongating flare that balances your shape.
Why You’ll Love It
- Mid-Rise Fit with a seamless waistband: Sits comfortably at the waist with coverage that stays in place without feeling too high or too low.
- Built-In Hip-to-Hip Tummy Control: Smooths and supports the midsection while keeping the front clean and structured.
- Flare Leg Shape with a trouser hem: Slim through the thighs with a gradual flare from the knee down for a balanced, leg-lengthening look.
- Three Inseam Options: Short 30", Regular 33", Long 36" so your length actually works with your height.
- Dark Wash + Black Option: Versatile, polished finishes that easily dress up or down.
- Minimal Distressing: Subtle edge at the waistband and hem for character without taking away from a clean look.
- Zipper Fly Closure: Classic, streamlined construction for a secure and familiar fit.
- ALB Exclusive: Only available here.
Fit & Fabric
Fit note: True to size with medium stretch. Most customers find this matches their usual department store jeans size. For example, if you are typically a waist size 26 in Levi's, you should get a waist size 26 in The Gwen.
Shopping boutique brands? Most customers prefer the same size as their usual boutique size. If you wear a size 5 in Judy Blue, you will wear a size 7 in The Gwen.
For full measurements, please refer to the size chart.
Rise:
Size 5: 9.5"
Size 14W: 11.5"
Inseam: Short 30", Regular 33", Long 36"
Fabric: 92% Cotton, 6% Polyester, 2% Spandex
Structured stretch denim designed to hold its shape while moving with you.
Care: Machine wash cold, wash inside out. Tumble dry low.
The Why Behind the Design
The problem is not flare jeans.
It is when the waist, rise, and length are not working together.
Gwen was designed to fix that with a mid-rise that stays comfortable, a flare that creates balance, and multiple lengths so the fit actually works on your body.
Because when denim fits correctly, you stop thinking about it and just wear it.
Made for real days
Room to sit, walk, bend and move, with support where you want it.
- No back gapFitted through the waist so it does not gap at the back.
- Mid rise tummy controlA hip to hip shaping panel for a smooth, supported front.
- Seamless waistbandNo added bulk under fitted tops.
- Trouser hem flareA polished flare that works with boots, sneakers or heels.
- Clean washZero distressing, so it dresses up or down.
“Gorgeous fit. I also got the short inseam and it is absolutely perfect.”
Try them at home, worry free
If they're not right, we make it right. Here is exactly how it works.
- 30 days to exchange or return (unworn, unwashed, tags on).
- Free exchanges when you add re:do Returns + Package Protection at checkout. Without it, it's $9.97 to send your pair back and get your new size.
- Instant store credit in our return portal. It never expires.
- New size sold out? You get store credit, so you're never stuck.
- Real people, 7 days a week. Our team helps you find your size before or after you order.
Questions women ask us
Straight answers from our fit team.
Will the Gwen gap in the back?
No. The Gwen is fitted through the waist so it does not gap at the back.
Do the Gwen jeans have tummy control?
Yes. A built in hip to hip panel smooths and supports your midsection without squeezing.
Are the Gwen jeans true to size?
Yes. They are true to size, so most women wear their usual department store size. If you wear a 26 in Levi's, choose a 26 in the Gwen. If you wear a 5 in Judy Blue, choose a 7 in the Gwen.
What if I'm between sizes?
Size down for a more fitted, still comfortable look. Curvy sizes 14W to 24W can size down too. They will be a bit more fitted.
Is the Gwen high rise or mid rise?
The Gwen is a mid rise. It sits comfortably below your natural waist, with built in hip to hip tummy control for support.
What is the rise of the Gwen?
The rise is 9 1/2" in size 5 and 11 1/2" in size 14W.
Which inseam should I choose for my height?
The Short 30" typically fits 5'4" and under, the Regular 33" typically fits 5'5" to 5'8", and the Long 36" typically fits 5'9" and up. Your own inseam matters most, so measure from your crotch to your ankle bone. Laura, our founder, is 5'2" with a 27.5" inseam. She is a street size 2 and wears the Gwen in a size 1, Short 30" for a fitted look.
Will I need to hem the Gwen?
Everyone is built a little differently, so measure first. Your inseam runs from your crotch to your ankle bone, and many women like a length a little longer than their measurement, especially with shoes.
Are the Gwen jeans good for petite and tall women?
Yes. The Gwen comes in three inseams: Short 30", Regular 33" and Long 36". Petite women can choose the Short and tall women can choose the Long.
What sizes does the Gwen come in?
Sizes 00 to 15 and curvy sizes 14W to 24W, each in Short 30", Regular 33" and Long 36".
What is the Gwen made of?
92% cotton, 6% polyester and 2% spandex. Machine wash cold inside out and tumble dry low.
How do I find my size?
Use the size finder on this page, or our full Find My Size tool, where you enter the sizes you wear now and get your best match. Our team is also here 7 days a week to help.
How fast does the Gwen ship?
Orders placed before 2 PM EST typically ship the same business day from our Michigan warehouse. Shipping is $7.97 and free on orders over $99.
How do returns and exchanges work?
You have 30 days to exchange or return, as long as your jeans are unworn, unwashed and have the tags on. Choose your new size in our return portal. Exchanges are free with re:do Returns + Package Protection from checkout. Without it, it's $9.97 to send your pair back and get your new size. You can also take instant store credit that never expires, and if your new size is sold out you get store credit.
Why women trust Ava Lane
Your length. Your size. 30 days to be sure.
The Gwen, $79. Short, Regular or Long. Sizes 00 to 24W.
Jeans Bundle Mix & match any fit, size or wash
Price drops automatically in your cart. Free shipping on every bundle.
Everything I hoped they would be.
For the record, I have NEVER done a video review, but these jeans are just THAT good.
If you're on the fence, get off of it and add these to cart.
Trust me. These are by far my most favorite jeans I've ever owned.
Hi Natalie! 😊 We're thrilled to hear you love the Gwen Mid-Rise Tummy Control Flare jeans so much! Your enthusiasm totally made our day. Thanks for sharing and happy shopping! 👖✨
I have tried so many pairs of jeans and these are by far the best I have put on!! The first it spot on and fits in all the places. Often times they fit in the waist, but they’re too big in the behind area or the legs. As someone who is 5’8 and 220 pounds jeans aren’t the easiest to find, especially carry the weight in my stomach area! The stretch is the perfect come out to still give the denim structure, but is very forgiving, and also very comfortable. I will certainly be ordering another pair!!
Hi Meghan, this is exactly what we love to hear! Finding jeans that feel amazing AND fit well in all the right places is such a win. We’re thrilled these gave you the comfort, stretch, and structure you’ve been looking for without sacrificing the fit. Thank you for sharing your experience with us, and we hope your next pair is just as much of a favorite!
I received my Gwen jeans today. I am 5'8", I weigh 128 lbs. I ordered the size 5 with Regular inseam. My waist measures 28in. and my hips 38in.
I am taking off one star only because the fit is snug. It is manageable and I know had I ordered a 7, the back of the jeans would hang off me and I would have loose fabric punching up in the front.
Lay off the cookies, Julia---you will rock these! The length will suit any form of a boot or espadrille heel. The dark wash is mega flattering.
The Gwen really does have such a flattering fit and that dark wash is gorgeous. I love that the length worked so well for styling with different shoes, too. Thank you for sharing all of your sizing details, they are so helpful for others shopping this style!
Gorgeous fit 🤩🤩🤩 I also got the short inseam and it is absolutely perfect
Okay these look so good on you! The fit is so flattering and everything is sitting just right. You picked such a great pair.
Amazing fit. Finding jeans for someone who is 6'2" is difficult, but these not only were long enough but made me look good. Boyfriend complimented me first day wearing these, and he rarely does.
I bought them for my daughter in law for her birthday, they fit perfectly and she loves them
First time trying these jeans and I’m obsessed and already ordering another pair! Fit like a glove all day long. I wear a size 9 or 11 and the 29/9 was the perfect size in these.
They fit like a glove from the very first try-on, the shape and hem are my favorite parts.
Love these. the color, the length, I should’ve size down, but other than that, these are my favorite jeans. In fact, I bought two more pair
Thank you so much, Michelle! 💕 We’re so glad you’re loving the color and length. And three pairs total? That is the BEST compliment. 😍
I am 5’11, all legs. I can NEVER find jeans that fit the way I want them to. These are literally PERFECTION!!! I ordered the long inseam and after I received them, I instantly went and ordered a second of the exact same pair! The most perfect jeans I have ever had!!! 🖤
Hi Kacey! We're so thrilled to hear these jeans are a perfect fit for your long legs! 💙 Thank you for sharing and for being such a happy customer. Enjoy your second pair! 😊👖
The jeans were great but way too long (even the short ones and I am 5’2). Sadly I had to return them but the process was super easy which I really appreciated. I will buy from Avalane again.
Hi there! 😊 Thanks for your kind words about our jeans and for noting how easy the return process was. We’d love to help you find the perfect length next time—maybe some shorter styles? Looking forward to your next visit! 🌟
great jeans and amazing customer service
Thank you so much, Lisa! 💕 We’re so glad you’re loving the Gwen and had a great experience with our customer service too. That means a lot to us!
I accidently said the wrong name in my video! Its the Gwen, not the Drew! I don't know I keeo getting them mixed up.
Hi Natalie! No worries at all, it happens 😊 Thanks for the love on the Gwen Mid-Rise Tummy Control Flare! Hope you enjoy them! 🌟👖
Very nice jeans. Comfortable and fit perfectly.
Thanks so much for your lovely review! 😊 We're thrilled to hear you love the jeans and that they fit perfectly. Enjoy your new favorite pair! 👖✨
Love these jeans! They are very flattering! I sized down as someone recommended, I can wear 9 or 7, went with 7 & perfect. I’m 5’8” & ordered the long to wear with my boots. I’m having to get them hemmed a little but I think if I went shorter they wouldn’t have that great length I need for boots. Highly recommend!!
Hi Felicia! 😊 We're thrilled to hear you love the jeans and that they fit just right! Thanks so much for the awesome recommendation. Happy styling with your boots! 👢✨
love it, perfect fit
Thank you, Crystal! 💕 Nothing better than a perfect fit. We’re so happy you’re loving your Gwen!
Talk, chunky girl here! Quite literally a perfect fit. So happy with these! The length is *chefs kiss* perfect!!!
Hi Dawn! 🎉 We're thrilled to hear these fit perfectly and that you're happy with them! Thanks for sharing your awesome review. 😊✨
Pants fit perfectly and are beautiful!
perfect fit
Their fit advice is really not good! The fit is off and they are WAY too long.
these are so flattering! love the length.
I absolutely LOVE these jeans. The fit is perfection! I've purchased them several times and they never disappoint.
Hi Pamela! We're thrilled to hear you love the jeans and that they always meet your expectations. Thank you for being a repeat customer and for sharing your kind words!
Love everything about the fit! Extremely comfortable jeans that I can dress up and wear to work. They run a little long so keep that in mind when you place your order.
Hi Lisa! We're so glad you love the fit and find the jeans versatile. Thanks for the tip about the length—it's helpful for future orders. Enjoy wearing them to work!
Perfect fit.
Yay!! A perfect fit is exactly what we want to hear 🙌 So glad Gwen worked for you. Thank you for the 5 stars! 💛
Love the color, fit, and style!
We’re so glad you’re loving the Gwen! That color, fit, and style combination is such a good one. Thank you for sharing your love for them with us!
I have tried so many pairs of jeans and these are by far the best I have put on!! The first it spot on and fits in all the places. Often times they fit in the waist, but they’re too big in the behind area or the legs. As someone who is 5’8 and 220 pounds jeans aren’t the easiest to find, especially carry the weight in my stomach area! The stretch is the perfect come out to still give the denim structure, but is very forgiving, and also very comfortable. I will certainly be ordering another pair!!
Hi Meghan, we’re so glad you found a pair that finally checks all the boxes! Finding jeans that fit comfortably through the waist, hips, and legs while still giving you the right amount of structure can be a challenge, so hearing that these were such a great fit means so much to us. Thank you for giving them a try and for sharing your experience!